"I don't know the rules of grammar. . . . If you're trying to persuade people to do something, or buy something, it seems to me you should use their language, the language they use every day, the language in which they think. We try to write in the vernacular." David Ogilvy
"Facts are irrelevant. What matters is what the consumer believes." Seth Godin
"There is a great deal of advertising that is much better than the product. When that happens, all that the good advertising will do is put you out of business faster." - Jerry Della Femina
"I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death."
Leo Burnett
"We want consumers to say, 'That's a hell of a product' instead of, 'That's a hell of an ad.'" - Leo Burnett
"The secret of all effective advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships."Leo Burnett
"In advertising there is a saying that if you can keep your head while all those around you are losing theirs - then you just don't understand the problem.
Hugh Malcolm Beville, Jr.
There's no secret formula for advertising success, other than to learn everything you can about the product.
Morris Hite
"The only way to advertise is by not focusing on the product."
Calvin Klein
"The business that considers itself immune to the necessity for advertising sooner or later finds itself immune to business.
Derby Brown
In our factory, we make lipstick. In our advertising, we sell hope.
Peter Nivio Zarlenga
"Winning in advertising is like winning in a horse race where you fall off your horse nine times and get back on ten. Dean Rieck
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