It's that time again when we take stock of what
happened throughout the past year in the world of television ads.In any
field there are those who deserve special mention for their exemplary
accomplishments while others lets just say their work betrays them.I'm
overjoyed since I Wrote about Emotional Marketing
it has already started gaining a foothold on the Kenyan scene as
evidenced by the past year's ads.They might not be the best yet but
it's a good start nonetheless.Here goes my best three and worst three.
#1.Twende Game
In an effort to get folks back to the stadiums and raise the profile of local games super stars from the yester years from both football and rugby were used during the shooting of the ads .They narrated their stories with nostalgia of how the stadiums used to be filled back then and how we can make it happen again.They preyed on the patriotic emotions of Kenyans.They make you feel guilty of watching the English premier league.It worked and the stadiums now record better turn outs of fans for games.
#2 Faiba
2014 was a phenomenal year for the faiba bug that bit every one and had people forget that Zuku exists for a moment.The animation and the concept behind it was spot on.The ease with which the audience could relate to the ad and the the timeless humour in it still sends people into fits of laughter.Fat Boy Animations out did themselves on that one.It's going to take a while before we forget this one.
#3 Safaricom Sevens Circuit
The build up to the safaricom sevens was preceded by the sevens circuit where each leg was highly hyped with ads.The ads featured fans urging the rest of the people to join them at the respective venues to support local talent as well as have fun.Safaricom as we all know invests heavily on their advertising and this paid off as evidenced by the many fans headed to the host hosts of the different legs.
It's my unsolicited opinion that the first victims of the contentious security bill should be those intellectual terrorists who hold millions of Kenyans hostage and then bombard them mercilessly with stupendous TV adverts.These adverts leave permanent mental scars.The brains or lack of behind the following ads should report to the nearest police station and hand themselves over before the public executes a citizens arrest.
#1.Amaco Insurance
- These guys came to the ad party too late.Musical ads are out of
style.The last guys who pulled it off successfully were safaricom
/Safaricon (depends on who you ask).This is the era of emotional
marketing.If you can't connect emotionally with your audience you're
better off engaging in some CSR project.Leave the singing to choirs.
#2.Ken Sauce - Its about time these agency guys stopped insulting the intelligence of Kenyans.Some things are not fathomable.A clear cut line between reality and fiction needs to be drawn.I get the implied humour bit but seriously who would fight for tomato sauce.If I was confronted by a bunch of thugs who want my tomato sauce I'd buy them a box.Resisting is just plain silly.
#3.Aromat - This will raise eyebrows considering it won an award at the 2014 OLX social media awards.I don't know who's crazier the creatives or the guys who voted for them.That the advert created quite a buzz is not in contention.It however didn't tag at the emotional heart strings of audiences. It was infamous with concerned parents who had an issue with use of the word 'Jinga' which they felt children would add to the growing list of their vocabulary. I forgot about the ad after two weeks.I still use aromat though but not because of the ad.
Which Kenyan Ads stood out for you ?
END
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#1.Twende Game
In an effort to get folks back to the stadiums and raise the profile of local games super stars from the yester years from both football and rugby were used during the shooting of the ads .They narrated their stories with nostalgia of how the stadiums used to be filled back then and how we can make it happen again.They preyed on the patriotic emotions of Kenyans.They make you feel guilty of watching the English premier league.It worked and the stadiums now record better turn outs of fans for games.
#2 Faiba
2014 was a phenomenal year for the faiba bug that bit every one and had people forget that Zuku exists for a moment.The animation and the concept behind it was spot on.The ease with which the audience could relate to the ad and the the timeless humour in it still sends people into fits of laughter.Fat Boy Animations out did themselves on that one.It's going to take a while before we forget this one.
#3 Safaricom Sevens Circuit
The build up to the safaricom sevens was preceded by the sevens circuit where each leg was highly hyped with ads.The ads featured fans urging the rest of the people to join them at the respective venues to support local talent as well as have fun.Safaricom as we all know invests heavily on their advertising and this paid off as evidenced by the many fans headed to the host hosts of the different legs.
It's my unsolicited opinion that the first victims of the contentious security bill should be those intellectual terrorists who hold millions of Kenyans hostage and then bombard them mercilessly with stupendous TV adverts.These adverts leave permanent mental scars.The brains or lack of behind the following ads should report to the nearest police station and hand themselves over before the public executes a citizens arrest.
#2.Ken Sauce - Its about time these agency guys stopped insulting the intelligence of Kenyans.Some things are not fathomable.A clear cut line between reality and fiction needs to be drawn.I get the implied humour bit but seriously who would fight for tomato sauce.If I was confronted by a bunch of thugs who want my tomato sauce I'd buy them a box.Resisting is just plain silly.
#3.Aromat - This will raise eyebrows considering it won an award at the 2014 OLX social media awards.I don't know who's crazier the creatives or the guys who voted for them.That the advert created quite a buzz is not in contention.It however didn't tag at the emotional heart strings of audiences. It was infamous with concerned parents who had an issue with use of the word 'Jinga' which they felt children would add to the growing list of their vocabulary. I forgot about the ad after two weeks.I still use aromat though but not because of the ad.
Which Kenyan Ads stood out for you ?
END
If you would like to read my regular posts then please Subscribe and feel free to connect via Twitter and Facebook.
Here are other recent articles I've written ;
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