Mina Reeve
2.Where do you currently work?
NamiAfrica – Founder and Director, CEO
3. Did you always want to become a marketer?
Nope – I actually studied Biomedical Sciences in Uni and I thought that is what I was going to do. I still want to do something in the health industry though but the marketing and business side of it
4.What makes you passionate about marketing?
The challenge. You know where you want to get to, and you know
where you are at now. The journey on how to get there is what makes it fun.
When you strategize, implement, and see your ideas come to life and you see
results, that’s what keeps me going. Self satisfaction. Passion comes from
within – and I got all the fire in the world.
5.In which field of marketing do you feel at home?
I specialize in a certain type of marketing – Experiential
Marketing. Funny thing is that Experiential Marketing is not even marketing at
all. It is all about the experience your customers go through to interact with
your brand, service or product. At the end of the day, its never about the
clients, but the customers because those are the people who are going to wither
make you or break you. Give customers an AWESOME experience, and they will be a
loyal customer.
My first and only job after
graduating before starting my own experiential marketing firm was as a PR and
Events executive at one of the advertising agencies here in Kenya. I got an
insight into the industry in Kenya, and I was able to make a lot of connections
in both the events and PR departments. They say your network is your net-worth
and I keep on getting well connected. Other than that, I learnt a bit about
what the other departments do – finance, client service, media buying and
booking, so as much as I do not work in
those areas, I know enough to be able to be versatile in my approaches.
You need to be sociable and
never take anything too personally. All criticism is positive, and no matter if
a campaign was a success or a fail, you learn, tweak and adjust. Know who your
targeting and how your going to target them – once you understand the basics,
the rest is easy. Oh – and do not forget, business etiquette is very important.
8. What advice would you give to anyone who wants
to pursue a career in Marketing?
Know what you are getting
yourself into and be prepared to do all the hard work. Whoever said that if you
work smart, you do not have to work as hard lied. Hard work ALWAYS pays off in
one way or another, so make sure you have the drive, ambition and enthusiasm
throughout. NEVER lose hope, and always make sure you see the various projects
to the very end – you will be remembered for it.
9. Best moment of your marketing career so far?
Starting
my own company and bringing a twist to the way events and PR are
executed. That and being the woman who implemented and executed the
National Youth Service Re-Launch during the Passing Out Parade earlier
this year - now that was an experience!
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